Gartner for Marketers Research

Digital IQ Index February 20, 2020

FMCG UK 2020

Across the FMCG landscape, brands in the personal care category are ahead of the curve, with two-thirds showcasing more digital maturity in an increasingly competitive environment. Home care brands show pockets of excellence, but over 50% of the brands fall in the Challenged or Feeble class. Over-the-counter (OTC) brands place last, lagging digital investments across the board. Each category comes with its own unique set of challenges that brands must navigate to maintain digital relevance and win consumer mind share.

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