Gartner for Marketers Research

Gartner Digital IQ Index October 15, 2020

Food & Beverages U.S. 2020

Marketing leaders need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers. Gartner’s digital performance benchmarks research compares 120 brands across four key dimensions: site, path to purchase, digital marketing channels and social media.

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    Rankings

    120 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

    Rank

    Brand

    Class

    1

    Coca-Cola

    Genius

    1

    McCormick

    Genius

    3

    Chobani

    Gifted

    3

    Hershey's

    Gifted

    3

    Silk

    Gifted

    6

    Gatorade

    Gifted

    7

    Ben & Jerry's

    Gifted

    7

    International Delight

    Gifted

    9

    Quaker Oats

    Gifted

    10

    Campbell's

    Gifted

    11

    Cheerios

    Gifted

    12

    Red Bull

    Gifted

    13

    M&M'S

    Gifted

    14

    Pillsbury

    Gifted

    15

    Hint

    Gifted

    15

    Yoplait

    Gifted

    17

    Nature Valley

    Gifted

    18

    GT's

    Gifted

    18

    Sparkling Ice

    Gifted

    20

    Lipton

    Gifted

    21

    Clif Bar

    Gifted

    21

    Sargento

    Gifted

    23

    Reese's

    Gifted

    24

    Califia Farms

    Gifted

    24

    Hidden Valley

    Gifted

    24

    Knorr

    Gifted

    24

    Ocean Spray

    Gifted

    28

    Bai

    Gifted

    28

    Betty Crocker

    Gifted

    28

    Folgers

    Gifted

    Digital IQ by Percentile Rank

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

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