Marketing leaders need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers. Gartner’s digital performance benchmarks research compares 120 brands across four key dimensions: site, path to purchase, digital marketing channels and social media.
Gartner Digital IQ Index October 15, 2020
Food & Beverages U.S. 2020
Rankings
120 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Coca-Cola
Genius
1
McCormick
Genius
3
Chobani
Gifted
3
Hershey's
Gifted
3
Silk
Gifted
6
Gatorade
Gifted
7
Ben & Jerry's
Gifted
7
International Delight
Gifted
9
Quaker Oats
Gifted
10
Campbell's
Gifted
11
Cheerios
Gifted
12
Red Bull
Gifted
13
M&M'S
Gifted
14
Pillsbury
Gifted
15
Hint
Gifted
15
17
18
18
20
21
21
23
24
24
24
24
28
28
28
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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