Gartner for Marketers Research

Gartner L2 Digital IQ Index October 3, 2019

Food Germany 2019

Germany’s high concentration of physical food stores and discounters stifles retailer investment in digital commerce. REWE leads the online grocery market by a wide margin, but Amazon is hot on its heels. Both provide a superior online shopping experience and create an environment through which brands can raise their visibility and boost sales. REWE and Amazon’s variety of merchandising opportunities on offer and greater digital reach also make them attractive retail partners for long-tail brands, driving competition across several categories.

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    Rankings

    89 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Barilla

    Genius

    2

    Dr Oetker

    Genius

    3

    Maggi

    Gifted

    4

    Iglo

    Gifted

    5

    Funny Frisch

    Gifted

    6

    Knorr

    Gifted

    6

    Milka

    Gifted

    8

    Bofrost

    Gifted

    8

    Lindt

    Gifted

    8

    Rügenwalder Mühle

    Gifted

    11

    Ben & Jerry's

    Gifted

    11

    Frosta

    Gifted

    13

    Melitta

    Gifted

    14

    Alnatura

    Gifted

    14

    Ritter Sport

    Gifted

    14

    Teekanne

    Gifted

    14

    Wagner

    Gifted

    18

    Kerrygold

    Gifted

    19

    Dallmayr

    Gifted

    19

    Ehrmann

    Gifted

    21

    Thomy

    Average

    22

    Lavazza

    Average

    23

    Bonduelle

    Average

    24

    Haribo

    Average

    24

    Nescafe

    Average

    26

    Douwe Egberts

    Average

    26

    Garden Gourmet

    Average

    26

    Magnum

    Average

    29

    Coppenrath & Wiese

    Average

    30

    Uncle Ben's

    Average

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