Gartner for Marketers Research

Gartner L2 Digital IQ Index September 5, 2019

Food UK 2019

Consumer behavior regarding grocery shopping has shifted over the past seven years, and e-commerce channels now claim a larger share of the market. As very few Index brands facilitate direct-to-consumer commerce, retailers are a crucial component of brands’ digital success. Nevertheless, navigating retailer platforms can be tricky, as private labels and disruptor brands are making significant ad investments to secure high visibility. This inaugural report examines the digital performance of 90 brands across 12 categories in the U.K. food sector.

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    Rankings

    90 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Twinings

    Genius

    2

    Birds Eye

    Genius

    3

    Cadbury

    Gifted

    4

    Knorr

    Gifted

    5

    Nescafe

    Gifted

    6

    Warburtons

    Gifted

    7

    Heinz

    Gifted

    8

    Ben & Jerry's

    Gifted

    9

    Lindt

    Gifted

    9

    Yeo Valley

    Gifted

    11

    Schwartz

    Gifted

    12

    Tilda

    Gifted

    12

    Yorkshire Tea

    Gifted

    14

    Quaker Oats

    Gifted

    15

    Lay's

    Gifted

    16

    Magnum

    Gifted

    16

    Rowse

    Gifted

    18

    Jordans

    Gifted

    18

    Old El Paso

    Gifted

    20

    McCain

    Gifted

    21

    Maille

    Average

    22

    Hovis

    Average

    23

    Sacla

    Average

    24

    Hellmann's/Best Foods

    Average

    25

    Dolmio

    Average

    26

    Eat Natural

    Average

    26

    Uncle Ben's

    Average

    28

    Kenco

    Average

    28

    Ryvita

    Average

    28

    Whole Earth

    Average

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