Martech utilization in 2023 has plummeted to 33% from 58% in 2020, carrying a huge cost-especially now as the appetite for generative AI continues to grow.
CMOs and other marketing leaders must understand the business risk of underutilized martech-eroding trust in marketing organization’s investment decisions, leading to a decline in CMO’s credibility and as a result a loss of marketing budget. If this continues, marketing leaders may lose their martech budgets altogether to IT!
Download the 2023 Gartner Marketing Technology Survey insights eBook to:
- Build a strong foundation for AI
- Discover 4 action steps to improve martech ROI
- Uncover Gartner tools and resources that CMOs and Gartner clients use to optimize their martech stack