Gartner for Marketers Research

E-Book

The Marketing Leader's Guide to Improving Data and Analytics

Over 350 marketers report analytics as the largest spend percentage of 13 market areas. But the analytics surge raises questions about data to collect, optimal martech stack, best use of in-house resources and maximal analytics investment.

Download this playbook to learn three key areas to bolster marketing data and analytics performance:

  • Address marketing measurement and reporting gaps.
  • Fortify your data and analytics organization.
  • Maximize the value of your investments.

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