Gartner for Marketers Research

Gartner L2 Digital IQ Index March 5, 2019

Home Care US 2019

Home care brands in the U.S. face strong headwinds across the digital ecosystem. With consumer demand for transparency on the rise, legacy brands have been slower to integrate ingredients onto sites compared to smaller, more nimble competitors. Even as brand building transitions to digital, most home care brands have yet to find their footing on visual-first platforms like Instagram. Additionally, Amazon’s growing advertising business and expanding private-label assortment increasingly threaten brands’ visibility and overall performance on the platform. With pressure mounting, brands must maximize the potential of their creative assets across top-of-the-funnel marketing channels, adapt to new digital platforms and coordinate e-commerce media budgets to increase their  share of online baskets.

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Rankings

    82 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Clorox

    Genius

    2

    Tide

    Genius

    3

    Ziploc

    Gifted

    4

    Febreze

    Gifted

    5

    Seventh Generation

    Gifted

    6

    Mrs. Meyer's Clean Day

    Gifted

    7

    Arm & Hammer

    Gifted

    7

    Charmin

    Gifted

    7

    Dawn

    Gifted

    10

    Downy

    Gifted

    11

    Swiffer

    Gifted

    12

    Scotts

    Gifted

    13

    Miracle-Gro

    Gifted

    14

    Cottonelle

    Gifted

    15

    Kleenex

    Gifted

    15

    Yankee Candle

    Gifted

    17

    Bounty

    Gifted

    17

    Cascade

    Gifted

    17

    Glade

    Gifted

    20

    Air Wick

    Gifted

    21

    Brandless

    Gifted

    22

    Glad

    Gifted

    23

    Method

    Gifted

    24

    Raid

    Gifted

    25

    Rubbermaid

    Gifted

    26

    Gain

    Average

    26

    Lysol

    Average

    26

    Quilted Northern

    Average

    26

    Reynolds

    Average

    30

    Angel Soft

    Average

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.