Gartner for Marketers Research

Insight Report March 13, 2020

How the COVID-19 Coronavirus Has Changed the B2C Marketing Approach in China and What Western Brands Can Learn

Marketers can learn from the COVID-19 experiences and approach of brands operating in China. The epidemic brought changes in consumer behavior, media consumption and social and e-commerce platforms that require brands to reprioritize digital investments and reconsider brand and product positioning.

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