Marketing budgets are under intense scrutiny and susceptible to significant cuts.
To protect the marketing budget and get C-suite buy-in for critical marketing investments, CMOs are under increased pressure to provide a clear and persuasive view of how marketing creates value.
Download our research to uncover the steps CMOs can take to link marketing performance to business outcomes, with a particular focus on how to:
- Demonstrate the ROI of marketing to the key stakeholders
- Build stakeholder confidence in the measurement of marketing performance
- Craft a compelling case for new or at-risk marketing investments