Effectively measure and prove the value of marketing’s performance with critical business stakeholders.
To link marketing initiatives to business value, CMOs must seek out metrics that are indicators of marketing success and operational excellence.
Download our guide to plan and prepare for measuring marketing’s value and develop a future outlook with a particular focus on:
- How to link marketing performance to business outcomes
- How to identify business metrics and secure buy-in from stakeholders
- What metrics should be embraced to gauge marketing performance
- How to identify inefficiencies and operational challenges