Gartner for Marketers Research

How to Prove the Value of Marketing to the Enterprise

Defend your marketing budget and win buy in from stakeholders with this guide

Effectively measure and prove the value of marketing’s performance with critical business stakeholders.

To link marketing initiatives to business value, marketers must seek out metrics that are indicators of marketing success and operational excellence.

Download our guide to plan and prepare for measuring marketing’s value and develop a future outlook with a particular focus on:

  • How to link marketing performance to business outcomes
  • How to identify business metrics and secure buy-in from stakeholders
  • What metrics should be embraced to gauge marketing performance 
  • How to identify inefficiencies and operational challenges 

Get the Guide

Prove the value of marketing to critical stakeholders

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.