Gartner for Marketers Research

Intelligence Report June 04, 2019

Loyalty 2019

As loyalty programs proliferate, marketers must find new ways to augment their program visibility as well as grow member engagement. While brands fight for awareness by increasing loyalty prominence on digital assets, opportunities to support loyalty programs remain — including incentivizing data capture for program improvement and leveraging mobile features to relieve points of friction. Best-in-class brands possess a holistic loyalty strategy that encompasses experience-based incentives and streamlined, consistent messaging across digital channels.

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