Marketing Data and Analytics Survey 2020

Optimism persists as results fall short of expectations

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    Gartner research reveals that over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics investments. 

    The Gartner Marketing Data and Analytics Survey 2020 dives deep into how marketing teams are leveraging data and analytics to power modern marketing. The survey also examines the challenges marketers are facing to accomplish their data and analytics goals. Download this research to learn about the key areas to bolster your marketing data and analytics performance, with a particular focus on:

    • Top trends in marketing data and analytics function
    • Impediments hindering marketing analytics teams’ success
    • Skill set and capabilities required to build an efficient marketing analytics team 
    • How to prioritize investments in marketing analytics activities 

     

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

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