Gartner Marketing Maturity Assessment Tool

Assess your marketing maturity against nine competencies

Prioritize the right investments and objectives

On the scale of nascent to master, where does your organization stand? Evaluate your organization’s marketing maturity to reveal gaps between where you are and where you want to go. See how you stack up across nine digital competencies.

How we address your top challenges

  • Identify marketing strengths and weaknesses to influence your strategic efforts
  • Build a fact-based case to drive informed discussions for resource investment and cross-functional planning
  • Define specific initiatives that reach across marketing disciplines and define your path to the next level of maturity

How we work with you

This self-assessment tool and the resulting radial chart shows the gaps between your current and desired states. Suggested solutions from the tool help discussion and decision making around:

  • Leadership expectations 
  • Product offerings
  • Competition intensity 
  • Market position
  • Plans for growth or change in the business

Nine competencies covered:

  • Customer experience
  • Multichannel marketing
  • Social
  • Mobile
  • Digital commerce
  • Marketing analytics
  • Operations
  • Innovation
  • Resources

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.