Nearly 66% of surveyed marketing leaders report having centralized structures in their marketing organization.
Gartner surveyed over 400 marketing leaders and uncovered that functional marketing organizations are the most common of all structural types. Download the Gartner Marketing Organization Survey 2020 now and discover more insights and recommendations for CMOs to:
- Determine an ideal marketing organization structure for your marketing organization
- Compare the strategic plans for your marketing organization with your peers and competitors
- Evaluate the effectiveness of agile marketing principles over traditional project management approach
