Nearly 66% of surveyed marketing leaders report having centralized structures in their marketing organization.
Marketing organizations must adapt to the rapidly changing world. The Gartner Marketing Organization Survey 2020 provides marketing leaders with the latest insights to optimize their organizational structure, transform their existing project management approach using agile marketing practices, and build a more scalable, flexible, and resilient marketing organization. Download the research to:
- Determine an ideal marketing organization structure for your marketing organization
- Get an inside view of your peers’ and competitors’ strategic plans for their marketing organization structure
- Evaluate the effectiveness of agile marketing principles over traditional project management approach