Gartner research reveals that by 2022, CMOs who utilize 70% of their martech stack’s capabilities will achieve 20% better marketing ROI than peers.
As scrutiny of the ROI on martech investments increases, marketing leaders are under immense pressure to prove the value technology delivers to the enterprise. New Gartner research, Marketing Technology Drivers of Genius Brand Performance, uncovers how high-performing brands build and deploy marketing technology, with a focus on overcoming complexity and enabling the capabilities needed to realize business impact.
Download this research to learn how marketing leaders can evaluate and deliver an effective martech stack, with particular focus on how to:
- Evaluate the balance between large and small vendors to enable the capabilities you need
- Eliminate marginal or underutilized technology and assess capabilities
- Determine if sufficient depth in talent, training and organization is available to utilize the products in your stack
