Gartner for Marketers Research

Expert Research January 30, 2020

Marketing Technology Survey 2019

Marketers boost martech efficacy through disciplined planning and collaboration with IT

Dive into the key insights uncovered in Gartner's 2019 Marketing Technology Survey to learn how marketers invest in, deploy and use their martech stacks. Leverage these insights to assess your current and future course for marketing technology effectiveness and get answers to your top questions, such as:

  • How are marketers building a sophisticated martech roadmap?
  • What martech selection approach is most effective?
  • How are marketers making better use of their martech investments?
  • How do marketing technology leaders secure a higher percentage of overall budget?
  • What are marketing leaders doing to prepare and manage technology privacy risks?

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