As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision. 

Gartner's 100-day checklist can guide you to:

  • Prepare for your new CMO role
  • Assess your organizational structure, budget and needs
  • Plan your marketing strategy
  • Act on getting alignment and buy-in from stakeholders
  • Measure your impact