Gartner for Marketers Research

Intelligence Report February 11, 2019

Omnichannel 2019

The death of brick-and-mortar stores has been greatly exaggerated, evidenced by Amazon’s Whole Foods acquisition and rebounding performance among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset, and blending digital and physical commerce via tools like live in-store inventory, localized search results, drive-to-store display ads and more.

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