Gartner for Marketers Research

Insight Report July 14, 2020

Personal Care U.S. 2020, Digital IQ Key Findings

Successful personal care brands continue evolving to meet consumer demands, and COVID-19 has brought a chaotic surge from at-home lifestyles and an increased focus on personal health. Marketers respond by communicating brand initiatives and adapting strategies, while striving to maintain stability.

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