Consumer packaged goods (CPG) organizations are racing to capture the growth of the pet care industry. As ingredient-conscious pet care shoppers continue to shift toward digital channels, enterprises are targeting fast-growing pet care brands with e-commerce prowess to compensate for slowing legacy businesses. Some established pet care brands have met shifting consumer demands with product innovation and new messaging. However, smaller, more premium brands dominate the digital shelf across e-commerce platforms. To navigate the intense competition of the pet care category, brands must remain nimble in identifying, prioritizing and scaling digital investments.
Digital IQ Index September 20, 2018
Pet Care U.S. 2018
Rankings
58 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Pro Plan
Genius
2
Hill's Pet Nutrition
Genius
3
Blue Buffalo
Genius
3
Royal Canin
Genius
5
Fresh Step
Gifted
6
Tidy Cats
Gifted
7
Fancy Feast
Gifted
7
Purina ONE
Gifted
9
Milk-Bone
Gifted
10
Friskies
Gifted
11
Merrick
Gifted
12
Wellness
Gifted
13
Nutrish
Gifted
14
Greenies
Gifted
15
Dr. Elsey's
Gifted
16
17
17
17
20
21
21
23
24
25
26
26
28
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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