Gartner for Marketers Research

Gartner L2 Digital IQ Index September 20, 2018

Pet Care U.S. 2018

Consumer packaged goods (CPG) organizations are racing to capture the growth of the pet care industry. As ingredient-conscious pet care shoppers continue to shift toward digital channels, enterprises are targeting fast-growing pet care brands with e-commerce prowess to compensate for slowing legacy businesses. Some established pet care brands have met shifting consumer demands with product innovation and new messaging. However, smaller, more premium brands dominate the digital shelf across e-commerce platforms. To navigate the intense competition of the pet care category, brands must remain nimble in identifying, prioritizing and scaling digital investments.

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    Rankings

    58 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Pro Plan

    Genius

    2

    Hill's Pet Nutrition

    Genius

    3

    Blue Buffalo

    Genius

    3

    Royal Canin

    Genius

    5

    Fresh Step

    Gifted

    6

    Tidy Cats

    Gifted

    7

    Fancy Feast

    Gifted

    7

    Purina ONE

    Gifted

    9

    Milk-Bone

    Gifted

    10

    Friskies

    Gifted

    11

    Merrick

    Gifted

    12

    Wellness

    Gifted

    13

    Nutrish

    Gifted

    14

    Greenies

    Gifted

    15

    Dr. Elsey's

    Gifted

    16

    Cat Chow

    Gifted

    17

    Nature's Recipe

    Gifted

    17

    Nature's Variety

    Gifted

    17

    Pedigree

    Gifted

    20

    Iams

    Gifted

    21

    Clump & Seal

    Gifted

    21

    Nutro

    Gifted

    23

    Zuke's

    Gifted

    24

    Canidae

    Average

    25

    Natural Balance

    Average

    26

    Fromm

    Average

    26

    The Honest Kitchen

    Average

    28

    Orijen

    Average

    29

    Eukanuba

    Average

    29

    Meow Mix

    Average

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