Gartner for Marketers Research

Gartner Digital IQ Index January 22, 2021

Restaurants 2020

This report presents the ranking for Gartner’s annual Restaurants Digital IQ Index, covering 53 brands in the restaurants space. Leaders in this year’s Index were quick to introduce new digital assets and highlight them in promotional materials. CMOs and digital marketing leaders should use this research to identify high-value investments in mobile assets and promotional materials to effectively respond to customer priorities.

Download the Research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Rankings

    53 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

    Rank

    Brand

    Class

    1

    Taco Bell

    Genius

    2

    Domino's

    Genius

    3

    Starbucks

    Genius

    4

    Subway

    Gifted

    5

    Pizza Hut

    Gifted

    6

    Dunkin' Donuts

    Gifted

    6

    Panera Bread

    Gifted

    8

    Chipotle

    Gifted

    9

    Wendy's

    Gifted

    10

    Buffalo Wild Wings

    Gifted

    11

    McDonald's

    Gifted

    12

    Chick-fil-A

    Gifted

    13

    Chili's

    Gifted

    13

    Wingstop

    Gifted

    15

    Applebee's

    Gifted

    16

    Papa John's

    Average

    17

    Sonic Drive-In

    Average

    18

    Jimmy John's

    Average

    19

    Casey's General Store

    Average

    19

    Jersey Mike's Subs

    Average

    19

    Olive Garden

    Average

    19

    Popeyes

    Average

    23

    Little Caesars

    Average

    23

    Red Lobster

    Average

    25

    7-Eleven

    Average

    25

    Zaxby's

    Average

    27

    BJ's Restaurant & Brewhouse

    Average

    28

    Arby's

    Average

    28

    Burger King

    Average

    30

    Panda Express

    Average

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your most critical priorities.