This report presents the ranking for Gartner’s annual Restaurants Digital IQ Index, covering 53 brands in the restaurants space. Leaders in this year’s Index were quick to introduce new digital assets and highlight them in promotional materials. CMOs and digital marketing leaders should use this research to identify high-value investments in mobile assets and promotional materials to effectively respond to customer priorities.
Gartner Digital IQ Index January 22, 2021
Restaurants 2020
Rankings
53 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Taco Bell
Genius
2
Domino's
Genius
3
Starbucks
Genius
4
Subway
Gifted
5
Pizza Hut
Gifted
6
Dunkin' Donuts
Gifted
6
Panera Bread
Gifted
8
Chipotle
Gifted
9
Wendy's
Gifted
10
Buffalo Wild Wings
Gifted
11
McDonald's
Gifted
12
Chick-fil-A
Gifted
13
Chili's
Gifted
13
Wingstop
Gifted
15
Applebee's
Gifted
16
17
18
19
19
19
19
23
23
25
25
27
28
28
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
Sorry, this feature is not supported on your browser.
Related Research
Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.