Comfort food reigns as U.S. consumers prioritize relaxation and show an increased desire to stay home and order delivery. Restaurant leaders are using digital assets to improve convenience for customers, enabling them to order their favorite meals for pickup and delivery. But as consumers increasingly turn to couriers, restaurant brands have to decide whether or not to work with them. As couriers further threaten customer loyalty, restaurants need to utilize their CRM data to build visibility and buzz on search and social media.
Digital IQ Index December 10, 2018
Restaurants US 2018
Rankings
130 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Domino's
Genius
2
Starbucks
Genius
3
Pizza Hut
Gifted
4
Subway
Gifted
5
Papa John's
Gifted
6
Panera Bread
Gifted
7
Taco Bell
Gifted
8
Chipotle
Gifted
8
Olive Garden
Gifted
10
Denny's
Gifted
11
Applebee's
Gifted
11
Chili's
Gifted
13
Buffalo Wild Wings
Gifted
13
Red Lobster
Gifted
13
Wendy's
Gifted
16
16
18
18
20
20
22
22
22
25
25
25
28
28
28
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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