Gartner for Marketers Research

Gartner L2 Digital IQ Index December 10, 2018

Restaurants US 2018

Comfort food reigns as consumers prioritize relaxation and show an increased desire to stay home and order delivery. Restaurant leaders are using digital assets to improve convenience for customers, enabling them to order their favorite meals for pickup and delivery. But as consumers increasingly turn to couriers, restaurant brands need to decide whether and how to work with them. As couriers further threaten customer loyalty, restaurants need to utilize their CRM data and build visibility and buzz on search and social media to stay ahead.

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    Rankings

    130 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Domino's

    Genius

    2

    Starbucks

    Genius

    3

    Pizza Hut

    Gifted

    4

    Subway

    Gifted

    5

    Papa John's

    Gifted

    6

    Panera Bread

    Gifted

    7

    Taco Bell

    Gifted

    8

    Chipotle

    Gifted

    8

    Olive Garden

    Gifted

    10

    Denny's

    Gifted

    11

    Applebee's

    Gifted

    11

    Chili's

    Gifted

    13

    Buffalo Wild Wings

    Gifted

    13

    Red Lobster

    Gifted

    13

    Wendy's

    Gifted

    16

    Firehouse Subs

    Gifted

    16

    Jimmy John's

    Gifted

    18

    Chick-fil-A

    Gifted

    18

    Jersey Mike's Subs

    Gifted

    20

    Krispy Kreme

    Gifted

    20

    The Cheesecake Factory

    Gifted

    22

    Arby's

    Gifted

    22

    P.F. Chang's

    Gifted

    22

    Red Robin

    Gifted

    25

    IHOP

    Gifted

    25

    LongHorn Steakhouse

    Gifted

    25

    McDonald's

    Gifted

    28

    BJ's Restaurant & Brewhouse

    Average

    28

    Dairy Queen

    Average

    28

    Wingstop

    Average

    Digital IQ Score By Dimension

    Clear

    Key

    • Site & E-Commerce

    • Digital Marketing

    • Mobile & Tablets

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    Digital IQ Year-Over-Year

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

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