Restaurants continue to garner outsize media attention from buzzy social media strategies and new product launches. However, as digital commerce continues to grow in sales, many restaurants struggle to balance investments in owned commerce channels, courier partnerships and new launches. With overall adoption of commerce functionality on mobile apps hovering near 80%, leaders are experimenting with app personalization, order customization options and increasingly transparent pickup and delivery systems to retain loyal customers and incentivize repeat orders.
Digital IQ Index December 23, 2019
Restaurants US 2019
Rankings
77 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
Rank
Brand
Class
1
Domino's
Genius
2
Taco Bell
Genius
3
Starbucks
Genius
4
Pizza Hut
Gifted
5
Chipotle
Gifted
6
Subway
Gifted
7
Panera Bread
Gifted
7
Papa John's
Gifted
9
Wendy's
Gifted
10
Applebee's
Gifted
11
Burger King
Gifted
11
Dunkin' Donuts
Gifted
11
McDonald's
Gifted
11
Olive Garden
Gifted
15
Chick-fil-A
Gifted
16
16
18
19
20
21
21
21
24
25
26
27
28
28
30
Data Tools
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