Restaurants continue to garner outsize media attention from buzzy social media strategies and new product launches. However, as digital commerce continues to grow in sales, many restaurants struggle to balance investments in owned commerce channels, courier partnerships and new launches. With overall adoption of commerce functionality on mobile apps hovering near 80%, leaders are experimenting with app personalization, order customization options and increasingly transparent pickup and delivery systems to retain loyal customers and incentivize repeat orders.
Learn more
