Gartner for Marketers Research

Digital IQ Index December 23, 2019

Restaurants US 2019

Restaurants continue to garner outsize media attention from buzzy social media strategies and new product launches. However, as digital commerce continues to grow in sales, many restaurants struggle to balance investments in owned commerce channels, courier partnerships and new launches. With overall adoption of commerce functionality on mobile apps hovering near 80%, leaders are experimenting with app personalization, order customization options and increasingly transparent pickup and delivery systems to retain loyal customers and incentivize repeat orders.

Get the research.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Rankings

    77 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Domino's

    Genius

    2

    Taco Bell

    Genius

    3

    Starbucks

    Genius

    4

    Pizza Hut

    Gifted

    5

    Chipotle

    Gifted

    6

    Subway

    Gifted

    7

    Panera Bread

    Gifted

    7

    Papa John's

    Gifted

    9

    Wendy's

    Gifted

    10

    Applebee's

    Gifted

    11

    Burger King

    Gifted

    11

    Dunkin' Donuts

    Gifted

    11

    McDonald's

    Gifted

    11

    Olive Garden

    Gifted

    15

    Chick-fil-A

    Gifted

    16

    7-Eleven

    Gifted

    16

    Red Lobster

    Gifted

    18

    Chili's

    Gifted

    19

    Jimmy John's

    Gifted

    20

    Little Caesars

    Gifted

    21

    IHOP

    Gifted

    21

    Sonic Drive-In

    Gifted

    21

    Wingstop

    Gifted

    24

    Red Robin

    Gifted

    25

    Denny's

    Gifted

    26

    Jersey Mike's Subs

    Average

    27

    Krispy Kreme

    Average

    28

    Buffalo Wild Wings

    Average

    28

    Dairy Queen

    Average

    30

    Panda Express

    Average

    Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.