Gartner for Marketers Research

Gartner L2 Digital IQ Index April 22, 2019

Retail Banking Europe 2019

Retail banks in Europe have found themselves in a difficult position due to recent trends, requiring established institutions to rethink their customers’ financial needs or risk becoming obsolete. Disruption from changing expectations, agile challenger banks and constantly evolving regulations have provided unprecedented resources, product options and access to information. Established brands must reprioritize digital investments to capitalize on these changes and better meet consumer expectations — or challengers will continue gaining more traction against incumbents.

 

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    Rankings

    82 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Commerzbank | DE

    Genius

    2

    Barclays | UK

    Genius

    3

    Deutsche Bank | DE

    Gifted

    4

    Nationwide Building Society | UK

    Gifted

    5

    Sparkasse | DE

    Gifted

    6

    HypoVereinsbank | DE

    Gifted

    7

    Lloyds Bank | UK

    Gifted

    8

    AIB | IE

    Gifted

    8

    Crédit Agricole | FR

    Gifted

    10

    La Banque Postale | FR

    Gifted

    10

    Postbank | DE

    Gifted

    12

    First Direct Bank | UK

    Gifted

    12

    UBS | CH

    Gifted

    14

    Credit Suisse | FR

    Gifted

    14

    HSBC | UK

    Gifted

    16

    Halifax | UK

    Gifted

    17

    NatWest | UK

    Gifted

    17

    Raiffeisen Schweiz | CH

    Gifted

    19

    N26 | DE

    Gifted

    19

    Santander Bank | UK

    Gifted

    21

    ING-DiBa | DE

    Gifted

    21

    Société Générale | FR

    Gifted

    23

    Deutsche Kreditbank (DKB) | DE

    Gifted

    23

    Targobank | DE

    Gifted

    25

    Kantonalbank | CH

    Gifted

    25

    Sparda-Bank | DE

    Gifted

    27

    TSB Bank | UK

    Gifted

    28

    comdirect | DE

    Gifted

    29

    Bank of Ireland | IE

    Gifted

    30

    fortuneo Banque | FR

    Gifted

    Digital IQ Score By Dimension

    Clear

    Key

    • Site & E-Commerce

    • Digital Marketing

    • Mobile & Tablets

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    Digital IQ Year-Over-Year

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

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