Gartner for Marketers Research

Gartner L2 Digital IQ Index October 30, 2019

Retail Banking U.S. 2019

Retail banks have a lot to worry about on the digital front — new tech competitors on the horizon, digital first banks nibbling at their margins and constantly rising customer expectations. It's no longer good enough to deliver basics, like online enrollment. Banks must reach for the next rung on the ladder of digital innovation. True digital innovators can and will adapt, opening up a lead in the race to become the top provider of ubiquitous banking services.

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    Rankings

    80 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Bank of America

    Genius

    2

    Wells Fargo

    Genius

    3

    Chase Bank

    Genius

    4

    PNC

    Gifted

    5

    Capital One

    Gifted

    6

    Regions Bank

    Gifted

    7

    KeyBank

    Gifted

    8

    Citibank

    Gifted

    8

    Navy Federal Credit Union

    Gifted

    10

    Ally Bank

    Gifted

    11

    Huntington Bank

    Gifted

    12

    Fifth Third Bank

    Gifted

    13

    Bank of the West

    Gifted

    14

    SunTrust Bank

    Gifted

    14

    Synchrony Bank

    Gifted

    14

    TD Bank

    Gifted

    17

    U.S. Bank

    Gifted

    18

    M&T Bank

    Gifted

    19

    BMO Harris Bank

    Gifted

    20

    BB&T

    Gifted

    20

    HSBC Bank USA

    Gifted

    22

    Citizens Bank

    Gifted

    22

    USAA Bank

    Gifted

    24

    Charles Schwab Bank

    Gifted

    24

    SoFi

    Gifted

    26

    BBVA (USA)

    Average

    27

    First Tennessee Bank

    Average

    28

    Santander Bank US

    Average

    29

    CIT Bank

    Average

    29

    Chime

    Average

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