Gartner for Marketers Research

Intelligence Report July 5, 2018

Social Platforms & Influencers 2018

For brands, the use of social media boils down to three main objectives: Creating awareness, driving transactions and providing customer service. Across the social media landscape, Gartner L2 benchmarked the performance of brands and identified key ways for brands to optimize their social objectives. The competition is heating up — 66% of analyzed brands have adopted a social commerce feature within the past year.

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