Gartner for Marketers Research

Gartner L2 Digital IQ Index November 5, 2018

Specialty Retail U.K. 2018

The original disruptors have been disrupted. While the high street holds its breath and fast fashion falls out of favor, pure plays like ASOS, boohoo and Missguided have seen their branded search volume increase year over year. With pure plays providing best-in-class site experiences and redefining fulfilment expectations, legacy retailers struggle to keep up. And there’s no rest for the weary: Amazon achieves higher organic and paid search visibility for unbranded terms on Google than any Index brand in the U.K.

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    Rankings

    60 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    New Look

    Genius

    2

    Missguided

    Genius

    3

    H&M

    Gifted

    3

    Next

    Gifted

    5

    ASOS

    Gifted

    6

    Urban Outfitters

    Gifted

    6

    Zara

    Gifted

    8

    River Island

    Gifted

    9

    The Body Shop

    Gifted

    10

    Hugo Boss

    Gifted

    10

    boohoo

    Gifted

    12

    Matalan

    Gifted

    12

    Office

    Gifted

    12

    Schuh

    Gifted

    15

    Anthropologie

    Gifted

    15

    Superdry

    Gifted

    17

    All Saints

    Gifted

    17

    Ted Baker

    Gifted

    19

    Boden

    Gifted

    20

    Kate Spade

    Gifted

    20

    Topshop

    Gifted

    22

    Clarks

    Gifted

    23

    Beauty Bay

    Gifted

    23

    Mango

    Gifted

    25

    Dune

    Gifted

    25

    Reiss

    Gifted

    27

    Dorothy Perkins

    Gifted

    27

    Uniqlo

    Gifted

    29

    Aldo

    Gifted

    29

    Cult Beauty

    Gifted

    Digital IQ Year-Over-Year

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

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