Gartner for Marketers Research

Gartner L2 Digital IQ Index July 17, 2018

Specialty Retail U.S. 2018

Specialty retail is under assault. Traffic to desktop and mobile sites has decreased by 21 percent since 2017, with brands contending not only with Amazon, but also with the collective threat of direct-to-consumer disruptor brands. Index brands exhibit varied success at remaining competitive: Fast-fashion brands lead with elevated on-site merchandising and omnichannel capability, while home and gift brands struggle to compete via paid search on Google. With best-in-class merchandising, mobile-integrated loyalty offerings, and outsize social media performance, beauty brands continue to set the bar across digital dimensions.

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    Rankings

    100 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Sephora

    Genius

    2

    American Eagle Outfitters

    Gifted

    3

    Forever 21

    Gifted

    4

    Victoria's Secret

    Gifted

    5

    Michael Kors

    Gifted

    6

    Hollister

    Gifted

    7

    H&M

    Gifted

    8

    Fossil

    Gifted

    8

    Urban Outfitters

    Gifted

    10

    Abercrombie & Fitch

    Gifted

    10

    Finish Line

    Gifted

    12

    Kate Spade

    Gifted

    12

    Tiffany & Co.

    Gifted

    12

    Ulta

    Gifted

    15

    Crate & Barrel

    Gifted

    15

    Gap

    Gifted

    15

    Levi's

    Gifted

    18

    Lane Bryant

    Gifted

    19

    Coach

    Gifted

    19

    J.Crew

    Gifted

    19

    Zara

    Gifted

    22

    UGG Australia

    Gifted

    23

    Aldo

    Gifted

    24

    MAC Cosmetics

    Gifted

    24

    Swarovski

    Gifted

    24

    Tory Burch

    Gifted

    27

    Aerie

    Average

    27

    Foot Locker

    Average

    27

    Madewell

    Average

    30

    Old Navy

    Average

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