Gartner for Marketers Research

Gartner L2 Digital IQ Index August 14, 2019

Specialty Retail US 2019

Brands have dramatically improved fulfillment speed: a fifth of brands in the 2019 Index now offer free two-day shipping, and the number of brands offering next-day shipping has doubled. Recognizing that mobile accounts for 55% of online traffic on average in this sector, Index brands have more than tripled investment in mobile Showcase product ads year over year. Additionally, shoppable Instagram content has proliferated, cementing the social platform as an essential channel for product discovery. While fast fashion brands once exemplified the ability to quickly respond to trends, a new class of disruptive upstarts raise the bar for sophisticated, category-specific online experiences.

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    Rankings

    103 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Sephora

    Genius

    2

    Ulta

    Gifted

    3

    Abercrombie & Fitch

    Gifted

    4

    American Eagle Outfitters

    Gifted

    5

    REI

    Gifted

    6

    Victoria's Secret

    Gifted

    7

    Fossil

    Gifted

    7

    Michael Kors

    Gifted

    9

    Levi's

    Gifted

    9

    Ralph Lauren

    Gifted

    11

    Forever 21

    Gifted

    11

    Kate Spade

    Gifted

    11

    Williams Sonoma

    Gifted

    14

    Lane Bryant

    Gifted

    15

    Coach

    Gifted

    15

    Express

    Gifted

    17

    MAC Cosmetics

    Gifted

    17

    Pier 1 Imports

    Gifted

    17

    Tiffany & Co.

    Gifted

    17

    lululemon athletica

    Gifted

    21

    Hollister

    Gifted

    21

    Madewell

    Gifted

    21

    Old Navy

    Gifted

    21

    Pottery Barn

    Gifted

    25

    Urban Outfitters

    Gifted

    26

    Crate & Barrel

    Gifted

    26

    LOFT

    Gifted

    28

    L.L.Bean

    Average

    29

    UGG Australia

    Average

    29

    e.l.f. Cosmetics

    Average

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