Brands have dramatically improved fulfillment speed: a fifth of brands in the 2019 Index now offer free two-day shipping, and the number of brands offering next-day shipping has doubled. Recognizing that mobile accounts for 55% of online traffic on average in this sector, Index brands have more than tripled investment in mobile Showcase product ads year over year. Additionally, shoppable Instagram content has proliferated, cementing the social platform as an essential channel for product discovery. While fast fashion brands once exemplified the ability to quickly respond to trends, a new class of disruptive upstarts raise the bar for sophisticated, category-specific online experiences.
Digital IQ Index August 14, 2019
Specialty Retail US 2019
Rankings
103 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Sephora
Genius
2
Ulta
Gifted
3
Abercrombie & Fitch
Gifted
4
American Eagle Outfitters
Gifted
5
REI
Gifted
6
Victoria's Secret
Gifted
7
Fossil
Gifted
7
Michael Kors
Gifted
9
Levi's
Gifted
9
Ralph Lauren
Gifted
11
Forever 21
Gifted
11
Kate Spade
Gifted
11
Williams Sonoma
Gifted
14
Lane Bryant
Gifted
15
Coach
Gifted
15
17
17
17
17
21
21
21
21
25
26
26
28
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
Sorry, this feature is not supported on your browser.
Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.