Gartner for Marketers Research

Insight Report March 22, 2019

Specialty Retail US: Communicating Corporate Social Responsibility Online

This report examines 22 brands that engage in corporate social responsibility activity. Their initiatives span causes such as environmental sustainability, supply chain transparency and social consciousness. Brands have numerous opportunities to increase the effectiveness of communicating corporate social responsibility online. Disruptive digital-first brands set the bar by capitalizing on partnerships and product launches to both integrate e-commerce and generate momentum around specific corporate social responsibility causes.

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