Gartner for Marketers Research

Intelligence Report July 30, 2020

The Time is Now to Use AR and VR to Boost the Online Shopping Experience

There is growing consumer demand for AR and VR features in their online shopping experiences, but less than one-fifth of analyzed brands have integrated them. To guide marketing leaders, Gartner analyzed current consumer demands and brand practices to determine best-in-class AR and VR adoption strategies. 

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