Gartner for Marketers Research

Intelligence Report July 16, 2019

Video 2019

Digital video continually poses challenges for brands as viewer expectations and content dynamics vary drastically across platforms and devices. Given that over three-quarters of analyzed brands use video to add color to their on-site digital presence, brands must learn how to differentiate from the pack. To maximize reach and engagement, winning brands strategically distribute spend, coordinate content deployment and invest in innovative features.

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