Gartner for Marketers Research

Insight Report April 24, 2020

What Western Brands Can Learn From the China Explosion in Livestreaming During COVID-19

Amid the COVID-19 outbreak, livestreaming is gaining popularity around the world. In China, brands quickly adapted their business model and pivoted online with livestreams. Their experience provides a playbook for brands and platforms in the West, where similar trends are emerging.

Get the research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.