Gartner for Marketers Research

Expert Research October 11, 2019

Winning in the Turns: A CMO Action Guide

How Leading Brands Outperform in Uncertain Times

The Winning in the Turns: A CMO Action Guide explores how brands take risks in "the turns." The most successful CMOs prepare and lead in uncertain times, building agility into strategy and decision making. This guide will help you plan and prepare for uncertainty while also answering critical questions such as:

  • How to win in uncertain times?
  • Should we focus on cost optimization or cost cutting? 
  • How CMOs are reducing strategic uncertainty?

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