Multichannel Marketing

Strengthen customer relationships and align multichannel efforts to exceed business goals

Grow your business with personalized, real-time connections

Marketing leaders are growing revenue through multichannel marketing, including digital commerce, social media, mobile marketing and the Internet of Things. Forty percent of respondents surveyed say using advanced techniques to reach audiences at the right moments remains their top multichannel marketing challenge. What tools, talent and data will convert multichannel connections into purposeful, cohesive, ongoing interactions that meet customer and business expectations?  

How we address your top challenges

The right insights can help you align your multichannel marketing efforts to data-informed customer personas, strengthen your team’s capabilities and demonstrate a direct impact on bottom-line results.

Our multichannel marketing and communications research will help you answer the following top questions:

  • How can I get a comprehensive understanding of my customers?
  • How do I develop and implement effective multichannel marketing strategies? 
  • How can I align multichannel marketing initiatives to business goals? 
  • What best practices do I need to follow to mature my multichannel marketing program? 
  • What critical capabilities should I prioritize to set multichannel marketing up for customer success? 

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    Highlights from Gartner Marketing Symposium/Xpo™ 2019

    Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.

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