Multichannel Marketing

Strengthen customer relationships and align multichannel efforts to exceed business goals

Grow your business with personalized, real-time connections

Marketing leaders are growing revenue through multichannel marketing, including digital commerce, social media, mobile marketing and the Internet of Things. Forty percent of respondents surveyed say using advanced techniques to reach audiences at the right moments remains their top multichannel marketing challenge. What tools, talent and data will convert multichannel connections into purposeful, cohesive, ongoing interactions that meet customer and business expectations?  

How we address your top challenges

The right insights can help you align your multichannel marketing efforts to data-informed customer personas, strengthen your team’s capabilities and demonstrate a direct impact on bottom-line results.

Our multichannel marketing and communications research will help you answer the following top questions:

  • How can I get a comprehensive understanding of my customers?
  • How do I develop and implement effective multichannel marketing strategies? 
  • How can I align multichannel marketing initiatives to business goals? 
  • What best practices do I need to follow to mature my multichannel marketing program? 
  • What critical capabilities should I prioritize to set multichannel marketing up for customer success? 

How we work with you

Gartner topic experts

Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change. Gartner Marketing Symposium/Xpo™ 2019 offers CMOs and senior marketing leaders research, advice, benchmarking and shared learning across B2B and B2C — from customer experience and market insights to data and analytics and martech — to help them do just that. 

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.