Press Releases

SYDNEY, Australia, February 3, 2016

Gartner Says Worldwide Business Intelligence and Analytics Market to Reach $16.9 Billion in 2016

Analysts to Discuss Shift to Modern Business Intelligence and Analytics at Gartner Business Intelligence, Analytics & Information Summits in 2016

Global revenue in the business intelligence (BI) and analytics market[i] is forecast to reach $16.9 billion in 2016, an increase of 5.2 percent from 2015, according to the latest forecast from Gartner, Inc.

According to Gartner, the BI and analytics market is in the final stages of a multiyear shift from IT-led, system-of-record reporting to business-led, self-service analytics. As a result, the modern business intelligence and analytics (BI&A) platform has emerged to meet new organizational requirements for accessibility, agility and deeper analytical insight.

"The shift to the modern BI and analytics platform has now reached a tipping point," said Ian Bertram, managing vice president at Gartner. "Organizations must transition to easy-to-use, fast and agile modern BI platforms to create business value from deeper insights into diverse data sources."

The democratization of analytics

Gartner says that as analytics has become increasingly strategic to most businesses and central to most business roles, every business is an analytics business, every business process is an analytics process and every person is an analytics user. 

"It is no longer possible for chief marketing officers (CMOs) to be experts only in branding and ad placement," said Mr. Bertram. "They must also be customer analytics experts. The same is true for the chief HR, supply chain and financial roles in most industries."

To meet the time-to-insight demanded by today's competitive business environment, many organizations want to democratize analytics capabilities via self-service.

Defining the modern BI and analytics platform

The most significant difference between a modern BI and analytics platform and a traditional, IT-centric reporting and analysis platform is the amount of upfront modeling required, as well as the skills needed, to build analytics content (see Table 1). Creating analytics content via IT-centric reporting platforms starts with IT consolidating and modeling data in advance. By contrast, a modern BI&A platform supports IT-enabled development of analytics content.

Table 1: High-Level Comparison of Traditional and Modern BI and Analytics Platforms

Analytics Workflow Component

IT-Centric Reporting and Analysis Platform

Modern BI and Analytics Platform

Data Source

Upfront dimensional modeling required (IT-built star schemas)

Upfront modeling not required (flat files/flat tables)

Data Ingestion and Preparation



Content Authoring

Primarily IT staff, but also some power users

Business users


Structured ad hoc reporting and analysis based on a predefined model

Free-form exploration

Insight Delivery

Distribution and notifications via scheduled reports or a portal

Delivery via sharing and collaboration, storytelling, and open APIs

Source: Gartner (February 2016)

"To get the full benefit of modern BI and analytics platforms, leaders must rethink most aspects of their current IT-centric, centralized analytics deployments, including technology, roles and responsibilities, organizational models, governance processes and leadership," said Mr. Bertram. 

More detailed analysis is available for Gartner clients in the reports "How to Modernize Your Business Intelligence and Analytics Platform for Agility, Without Chaos" and "Forecast Analysis: Enterprise Application Software, Worldwide, 4Q15 Update".

Gartner analysts will provide additional analysis and information on the outlook for BI and analytics at the Gartner Business Intelligence, Analytics & Information Management Summits in Sydney, AustraliaSao Paulo, Brazil and Mumbai, India and at the Gartner Business Intelligence & Analytics Summits in London, U.K. and Grapevine, Texas. You can follow news and updates from the events on Twitter using #GartnerBI.

[i] The business intelligence and analytics market includes analytic applications, BI platforms, CPM suites, advanced analytics and performance management software.

About Gartner

Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission critical priorities. To learn more, visit