Enterprise customers are inundated with information about products and services from a variety of sources. The overload creates confusion and uncertainty that delay decisions and limit who buyers consider for projects. Gartner helps you break through with relevant stories that make differentiation clear, drive customer action and increase your chances of winning.
Product marketers should test their messaging to ensure that it highlights the differentiation of their products and services and is expressed through business outcomes rather than features or capabilities.
Technology providers must capture and retain the attention of prospective buyers but in today’s noisy market, the window to communicate value is small. Technology product marketers struggle to create messaging that resonates and clearly conveys what makes their products and services the best option.
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