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Article September 17 2026
... organizational design is preventing AI from delivering strategic value. September 17, 2026 Why more intelligence isn’t creating better decisions Marketing leaders are frustrated. Although their organizations invest heavily in AI, data, analytics and research, they still struggle to turn intelligence into actionable ...
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Article October 05 2026
... Your Sales Team Has a New Workforce AI-generated work creates labor-like costs, governance needs and management responsibilities. October 5, 2026 AI costs are becoming harder to predict For years, AI capabilities were bundled into software subscriptions, enterprise agreements and technology investments ...
Article October 02 2026
... Problem for Supply Chain Leaders AI transformation requires new routines, not just new tools. October 2, 2026 The biggest barriers to AI adoption across the supply chain People naturally fall back on familiar behaviors, especially during periods of uncertainty and change. That tendency is creating a major ...
... of Web 3.0 is still in its early stages, making it difficult to predict when it will be implemented. The move from 2.0 to 3.0 could take a few more years. As a B2B software marketer, you could profit from this trend and join the ranks of the Web 3.0 pioneers. Start by reading up on the fundamentals of ...
Research Jul 2025
... capabilities needed to enable identity-first security within a zero-trust cybersecurity strategy. IAM leaders should make investments in new tools to align continuous adaptive access with CAT principles to maximize cybersecurity and business benefits. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Ant Allan
Research Oct 2025
... Access Insights Already a Gartner client? Governments continue to expand cybersecurity regulations that impact the objectives of organizations operating in the EU. Cybersecurity leaders must navigate overlapping compliance requirements, harmonize their approaches to risk management, and maintain defensible ...

Analyst(s):   Josh Murphy
Tools February 06 2023
... with a health check of your organization’s effectiveness on the metrics that are important to sales enablement teams. Retain a historical perspective with repeat participation, and monitor trends with updated benchmarking. Explore your results on the Gartner Pulse Platform to compare custom segments of ...
Client Story March 18 2021
... and analysts provided information not only on customer needs and technology changes but helped in strategizing sales for the organization. Mission-critical priority As a startup entering an emerging market, LINQ needed a better understanding of industry trends and to strengthen its partner strategy. How ...
Conference Highlight September 14 2020
... Security and risk leaders need a coherent program based on a clear vision and strategy that is understood by their peers in the business. In this session, Jay Heiser, VP Analyst at Gartner, outlined what chief information security officers (CISOs) will be experiencing over the next 12-18 months and how ...
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