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Research January 29 2026
... Strategic Roadmap for Becoming a Digital Product Delivery Organization Apply new and emerging approaches to designing, developing and governing software Analyst(s): Jason Wong, Thomas Murphy, Keith Mann Application development organizations must 'morph' into digital product delivery organizations in ...
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... lead the development of integrated strategic digital marketing plans, specifically overseeing paid search and paid social channels, for large name CPG brands. Paid Search Strategy and Execution Search Engine Optimization Digital Performance Benchmarks Digital Commerce Industry Marketing M.B.A., Entrepreneurship ...
Research January 28 2026
... 3 Myths Holding Back ROI for Digital Channels Experts: Financial Services Business Leader Research Team Financial services leaders have adopted a service strategy where digital channels focus almost exclusively on everyday interactions. However, this strategy is based on outdated myths. This research ...
Research January 27 2026
... Strategic approaches to digital optimization and transformation in insurance Transform insurance in a era of disruption P&C and life insurers take different paths for digital transformation and digital business optimization. Companies can be segmented into five approaches, and CIOs who are looking to ...
Research January 28 2026
... Trends in Alternative Payments and Digital Identity Management Analyst(s): Vatsal Sharma Alternative digital payments mechanisms have grown rapidly, leading to more options and features around payments and lending. This has led to a global push for stronger digital identity management, and new challenges ...
Research January 29 2026
... Blueprint: Modernizing Your ITSM Practice to Drive Digital Transformation Incorporate a comprehensive perspective of I&O service delivery essential for a digitally advanced organization. Analyst(s): Chris Laske, Rich Doheny, Mark Cleary ITSM platforms are rapidly expanding beyond traditional core IT ...
Research Jan 2026
... Service Delivery Model Partnerships and Alliances Outcome Commitment Marketing Expertise Digital Business Consulting Digital Technology and Cloud Enablement Consulting Digital Product Engineering Consulting Digital Marketing and Brand Strategy Consulting Inclusion and Exclusion Criteria Gartner Recommended ...

Analyst(s):   Luis Pinto   |   Alan Stanley   |   Tom Sieber   |   Matthew Brown   |   Sundar Viswanathan   |   Mark Whitehouse   |   Tsuyoshi Ebina
Premium Research Feb 2026
... While most digital commerce leaders feel they are customer-centric, they are instead transaction-centric. Customer-centric digital commerce that boosts reputation and loyalty demands organizations know their customers, create optimum experiences, transform privacy, focus on customer value and empower ...

Analyst(s):   Penny Gillespie   |   Mike Lowndes
Research Feb 2026
... Access Insights Already a Gartner client? Platforms, such as data, AI, and cloud platforms, enable products; however, product teams can fail to deliver their promised value when the platforms they rely on are difficult to use and don’t meet their needs. Learn how leading organizations have boosted pla ...

Analyst(s):   Nathanael Callan
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