Selling software has become increasingly challenging. The growing purchase committee is adding more approval layers and extending the sales cycle, while economic uncertainty is increasing pressure to prove ROI.
As a way forward, SaaS leaders are shifting from ‘growth at all costs’ to focus on opportunities that matter with account-based marketing (ABM).
But executing an ABM strategy requires account-level insights only intent data can offer.
If you're looking to drive efficient growth with ABM you'll need an intent data recipe to help you drive success. Download the eBook and get a step-by-step guide on how to kickstart an ABM program with intent data.
You will learn:
- Why marketers are turning to intent data to launch ABM
- How to set the foundation of your ABM strategy
- Initial use cases to unlock with your team
- Ways to align intent data to your funnel and tactics
- Measurements for success in your tools