... making logic, governance and trackable goals, organizations risk exhausting customer attention and diminishing returns. Use this guide to focus omnichannel efforts for maximum impact. Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Suzanne Schwartz
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Omnichannel customer behavior and AI-driven engagement are reshaping how organizations connect with customers. Use this guide to align marketing to business value, prioritize initiatives, set realistic cross-channel goals, and build the roadmap needed to accelerate results in a rapidly evolving environment ...
... customer needs, especially in channel use and preferences. This note guides customer service business and technology leaders toward a three-phase omnichannel strategy to fulfill a broad spectrum of customer needs. Insights at a Glance Impact Actions How to Execute Success Measures Contributors Gartner ...
Analyst(s): Rupinder Chandhok | Jennifer MacIntosh | Francesco Vicchi | Eric Keller
... Demonstrating the Value of an Omnichannel Roadmap to the C-Suite Gartner helped Sanofi secure stakeholder buy-in for a newly developed omnichannel roadmap. Mission Critical Priority The Global Digital Director of Oncology at Sanofi needed to demonstrate the value of a newly developed omnichannel roadmap to the C- ...
... Access Insights Already a Gartner client? Predictive analytics applied in omnichannel fulfillment is an opportunity for supply chain leaders to go beyond incremental improvements and transform the customer experience to create differentiation in an environment where Amazon continues to take market share ...
... MMS, RCS, Text messaging, Whatsapp, messaging)?? How to think of omnichannel / multichannel marketing across digital and non-digital channels? What are mobile marketing best practices? Best practices for breaking down silos for omnichannel and marketing teams Demand Generation and Sales Alignment| Marketing ...
... AI developments have accelerated the splintering of marketing channels into complex, overlapping ecosystems. For CMOs, channel-based strategy now impairs performance. Success demands a shift to marketing portfolio management. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief I ...
... Access Insights Already a Gartner client? AI is accelerating the fragmentation of the B2B buying journey. B2B CMOs will struggle to find alignment with sales and their buyers unless they transition to a martech portfolio that allows marketers to scale and automate buying group management. Insights at a ...
... tech and process shifts as customers adopt “channelless” buying journeys. CMOs must adopt a channel-adaptive, AI-powered, and outcome-focused post-omnichannel strategy to meet customer needs, drive agile and scalable marketing, and accelerate growth. Insights at a Glance Impact Brief Actions and Cautions ...