... A large APAC-based petrochemicals producer with over $11 billion USD revenue, a presence in 33 countries and over 24,000 employees has an organizational focus on strengthening its position as a market leader. The company needed to focus on scale, integration, differentiation and profitability. Missio ...
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Enabling a Personalized and Digital
Customer Experience (CX)
Company Name: AARP
Industry: Nonprofit Organization
Revenue: $1.6 billion
Employees: 1,800
Mission-critical priority
The SVP of Customer Experience needed to dramatically improve AARP
customers’ digital ex ...
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... Gartner for Marketing
Proving the Value of Marketing to
Executive Leadership
Company Name: ICON Plc
Industry: HealthCare
Revenue: $8B
Employees: 40,000+
Mission-critical priority
The Global Marketing Officer of ICON Plc turned to Gartner to showcase
the maturity and capability of the mar ...
... Related Gartner resources Marketing AI: Forge the Future of Smart Marketing CMOs: How to Be More Customer-Centric More Client Success Stories Mission-critical priority The CMO of Belle Tire needed to evolve their marketing strategy to meet customers' needs in both on and offline channels. How Gartner he ...
... Related Gartner resources Create a Seamless Customer Journey The State of Marketing Budget and Strategy More Client Success Stories Mission-critical priority The VP, Customer Acquisition needed to map out and communicate the customer journey to allocate budget and improve ROI of marketing investments. H ...
... Gartner for Marketing
Increasing revenue with a new digital
strategy
Company: Pennsylvania State
Employees Credit Union (PSECU)
Industry: Corporate Banking
Revenue: Approx. $175 M
Employees: 400
Mission-critical priority
Develop the approach and execution to undergo a digital transformat ...
... struggle to demonstrate the business value and impact of AI governance, limiting executive support. Use this tool to create meaningful, evidence-based reports that quantify value, reduce risk, and communicate governance outcomes in business terms. When to Use Directions for Use Gartner Recommended Reading ...
... Gartner for Finance
Drive ROI in Procurement Center of
Excellence
Industry: Oil & Gas
Revenue: $10B+
Employees: 50,000+
Mission-critical priority
After launching a Procurement Center of Excellence — a team of experts whose mission was
to drive synergies across the large, complex enterpri ...