Cultivate Next-Generation Sensing Capabilities

Learn how supply chains can better sense and respond in real time to generate value across the organization

Featured Case Studies in this Executive Report

  • Lowe’s develops and utilizes customer journey maps in supply chain
  • Lenovo takes customer insight and uses it to inspire innovations for its products

  • Woolworths Group assesses and utilizes voice of the customer for strategic decision making

  • Colgate-Palmolive establishes a control tower capability for organizational alignment and enhanced decision making

  • Western Digital implements a prediction model within its control tower for greater reliability

About this Executive Report

A connected supply chain organization can sense, identify and serve the unmet, often unspoken, needs of customers across products, packaging and services.

Learn how chief supply chain officers and their teams are increasingly able to leverage real-time customer insight and other data to discover unmet needs and improve customer experience and find associated opportunities for the business.

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Cultivate Next-Generation Sensing Capabilities

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