Humans, Machines and the Marketing Org: How AI Rewrites Roles, Workflows and Culture

• The steps needed to develop talent, workflows and culture that can move at machine speed

• How amplifying the human advantage can support successful AI adoption

• Why intentional leadership becomes increasingly important as AI systems grow more autonomous

• How CMOs can guide collaboration between humans and artificial intelligence

As AI technology advances and systems become increasingly autonomous, human responsibility must also increase. With more decisions being automated, intentional leadership becomes crucial to fully unlock the value of AI.

In this session, Gartner explores how CMOs can guide collaboration between humans and artificial intelligence. Learn how to develop talent, optimize workflows and foster a culture that enables humans to operate at an accelerated pace enabled by machine intelligence.

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