WEBINAR

The Customer Experience Pyramid: Build Experiences That Matter

By Augie Ray

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Customer Experience

RESEARCH

Maximize Your CX Strategy

Customer Experience
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Data and Analytics

RESEARCH

Transform your data into insights that drive growth

Data and Analytics
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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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How can
we help you?

Call us at 866-592-5144
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CONTACT US
 
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RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

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METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

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Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders

Peer Insights
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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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ARTICLE

2017-2018 CMO Spend Survey Highlights Demand for Results

November 20, 2017

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BLOG

Strategic Leadership Through Customer Vision

By Laurel Erickson

May 17, 2018

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Hype Cycle

METHODOLOGIES AND TOOLS

How do you decide what to invest in — and when?

Hype Cycle
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INTERACTIVE

4 questions to help you make better martech decisions

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EXPERT

Julie Hopkins

Managing Vice President
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BLOG

Measuring the Effectiveness of Sales Enablement

By Marc Brown

April 20, 2018

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RESEARCH AREA

Leading and Managing Market Insights

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ARTICLE

How Artificial Intelligence Will Drive Transformative Change in Marketing

May 10, 2018

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RESEARCH

Get the Most Out of Your Advertising on Social Networks

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INTERACTIVE

Gartner CMO Spend Survey 2017-2018 (Infographic)

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EXPERT

Christi Eubanks

Managing Vice President
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WEBINAR

As Audiences Scatter, Digital Marketing Hubs Converge

By Andrew Frank and Martin Kihn

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BLOG

CMO – the “C” Stands for Competence

by Ewan McIntyre

April 13, 2018

 
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RESEARCH AREA

Marketing Data and Analytics

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ARTICLE

Take Your Social Marketing Measurement to the Next Level

April 20, 2018

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RESEARCH

Making Personalization Pay

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INTERACTIVE

Feeling budget pressure? You're not alone.

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EXPERT

Benjamin Bloom

Research Director
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BLOG

Becoming Customer-Centric: a Short Note on a Big Misconception

by Jane-Anne Mennella

April 12, 2018

 
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RESEARCH AREA

Leading and Managing Customer Experience

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ARTICLE

Gartner Top 5 Marketing Predictionsfor 2018

April 13, 2018

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RESEARCH

Data & Targeting: Crawl, Walk Then Run

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Optimize spend and drive maximum marketing effectiveness.

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool

Optimize spend and drive maximum marketing effectiveness.
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EXPERT

Augie Ray

Research Director
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WEBINAR

CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi

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BLOG

Alexander and the Terrible, Horrible, No Good Very Bad Customer Profile

by Benjamin Bloom

April 6, 2018

 
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RESEARCH AREA

Mobile Marketing

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ARTICLE

Build Stronger Marketing Analytics With Cross-Training

April 11, 2018

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METHODOLOGIES AND TOOLS

Hype Cycle

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EXPERT

James Meyers

Principal Research Analyst
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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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BLOG

Cookies, Chaos and the Browser: Meet Lou Montulli

by Martin Kihn

April 6, 2018

 
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RESEARCH AREA

Social Marketing

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ARTICLE

Prepare for the Next Wave of Social Media Marketing

April 6, 2018

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INFOGRAPHIC

A Marketer’s Guide to What Is — and Isn’t — a Customer Data Platform

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METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

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EXPERT

Jane-Anne Mennella

Research Director
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WEBINAR

Face Marketing Budget Challenges With Cost Optimization Tools

By Ewan McIntyre

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BLOG

Diversity and Gender Equality in the Agency-Client Relationship

by Jay Wilson

April 04, 2018

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RESEARCH AREA

Digital Commerce

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ARTICLE

Key Findings From the Gartner Customer Experience Survey

March 16, 2018

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RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment

Move your marketing organization into the digital driver's seat.
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EXPERT

Stephen Wellman

Research Director
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WEBINAR

Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments

By Kirsten Newbold-Knipp & Bryan Yeager

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BLOG

Personalized Marketing in the Age of Weaponized Data

by Andrew Frank

April 2, 2018

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RESEARCH AREA

Branding and Value Proposition

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ARTICLE

Select the Right Digital Commerce Platform

March 14, 2018

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RESEARCH

How to Align Customer Experience with Marketing Channel Operations

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EXPERT

Adam Sarner

Research Vice President
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WEBINAR

How to Get the Most From Your Advertising on Social Networks

By Martin Kihn

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BLOG

Redesigning Your Website? Think WWMCW

by Mike McGuire

March 29, 2018

 
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RESEARCH AREA

Demand Generation and Sales Enablement

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ARTICLE

Build an Agile Marketing Team

March 2, 2018

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RESEARCH

2017 Marketing Watch List 

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EXPERT

Jennifer Polk

Research VP
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BLOG

Leadership’s Essential Role in Customer Experience

by Augie Ray

March 27, 2018

 
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RESEARCH AREA

Customer Experience Strategy and Design

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ARTICLE

How a Test and Learn Culture Improves Customer Experience

February 28, 2018

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RESEARCH

Gartner 2016-2017 CMO Spend Survey

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EXPERT

Martin Kihn

Research Vice President
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BLOG

How Does Advertising Work?

by Martin Kihn

March 26, 2018

 
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RESEARCH AREA

Strategy, Leadership, Customer Experience & Innovation Insights for CMOs

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ARTICLE

Pay Attention to These 6 Marketing Technologies in 2018

February 22, 2018

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EXPERT

Mike McGuire

Research Vice President
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BLOG

Focus on Customer Insights and Strategy Will Flow

by Kirsten Newbold-Knipp

March 23, 2018

 
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RESEARCH AREA

Content Marketing and Management

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ARTICLE

Lean Into Difficult CX Decisions

February 12, 2018

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EXPERT

Elizabeth Shaw

Research Director
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BLOG

What Does Mobile Marketing Maturity Mean?

by Charles Golvin

March 15, 2018

 
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RESEARCH AREA

Leading and Managing Marketing

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ARTICLE

How to Properly Measure Multichannel Marketing Campaigns

February 5, 2018

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EXPERT

Anna Maria Virzi

Senior Research Analyst
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BLOG

What is – and Isn’t – a Customer Data Platform?

by Lizzy Foo Kune

March 9, 2018

 
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RESEARCH AREA

Advertising

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ARTICLE

3 Best Practices to Uncover the “Why” of Customer Experience

February 1, 2018

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EXPERT

Chris Ross

Research Director
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BLOG

Programmatic Advertising’s Next Big Adventure

by Andrew Frank

March 8, 2018

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RESEARCH AREA

Multichannel Marketing

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ARTICLE

Design the Right Marketing Organization for the Next Decade

January 19, 2018

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EXPERT

Ewan Mcintyre

Research Director
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BLOG

Mobile Marketers Say “Message Received”

by Noah Elkin

March 01, 2018

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RESEARCH AREA

Marketing Technology and Emerging Trends

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ARTICLE

Think Mobility, Not Mobile

January 9, 2018

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EXPERT

Simon Yates

Managing Vice President
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ARTICLE

Top 5 Lessons From Marketing Leaders in 2018

January 3, 2018

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EXPERT

Bryan Yeager

Research Director
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BLOG

What Is This Thing We Call a CDP?

by Martin Kihn

February 26, 2018

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ARTICLE

2017-2018 Gartner CMO Spend Survey

December 18, 2017

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EXPERT

Jay Wilson

Research Director
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BLOG

The GDPR: A Game-Changer for Personalized Marketing?

by Bryan Yeager

February 23, 2018

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ARTICLE

Simple Questions to Assess AI Risks and Benefits

December 13, 2017

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EXPERT

Charles Golvin

Research Director
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BLOG

Bridging the Insight to Action Gap with a Dashboard

by Benjamin Bloom

February 16, 2018

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ARTICLE

How to Select the Best Influencer for Your Business

December 7, 2017

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EXPERT

Noah Elkin

Research Director
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BLOG

Let’s Talk About Augmented Reality, Shall We?

by Elizabeth Shaw

February 12, 2018

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EXPERT

Andrew Frank

VP and Distinguished Analyst
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BLOG

A/B Testing in Marketing: The Customer’s Always Right

by Anna Maria Virzi

February 8, 2018

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Get back to basics with data you already have to get the most from marketing spend.

ARTICLE

Use Efficiency Metrics for Rapid Cost Optimization.

Get back to basics with data you already have to get the most from marketing spend.

August 18, 2017

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EXPERT

Lizzy Foo Kune

Principal Research Analyst
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BLOG

How Do You Make Sense of Your Martech Stack? Visualize It.

by Bryan Yeager

February 1, 2018

 
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ARTICLE

Get Ahead of Changing Budgets with Cost Optimization

August 4, 2017

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BLOG

From BlueKai to AI: The Adventures of Omar Tawakol

by Martin Kihn

January 30, 2018

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ARTICLE

Marketers focused on cost optimization should consider zero-based budgeting and in-house talent.

August 4, 2017

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BLOG

Smart Hubs vs. Dumb Spokes: CDPs and the Undiscovered Country

by Benjamin Bloom

January 29, 2018

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ARTICLE

Use this Social Marketing Formula to Gain Business Results

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BLOG

What I’ve Learned About Building Amazing Marketing Teams

by Christopher Ross

January 25, 2018

 
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BLOG

Let’s Use our Voice and Talk…About Utility

by Charles Golvin

January 18, 2018

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BLOG

Ad Tech Undertones: A Conversation with Eric Franchi

by Martin Kihn

January 17, 2018

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BLOG

Is it time for a fresh start?

by Jennifer Polk

January 17, 2018

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BLOG

Feed your business – not the Newsfeed

by Benjamin Bloom

January 15, 2018

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BLOG

Solving the Distributed Social Marketing Dilemma

by Jennifer Polk

January 12, 2018

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BLOG

Our Hellish Voice-Activated Future

by Augie Ray

January 10, 2018

 
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BLOG

Storage Full – is it Badvertising or just out of context?

by Benjamin Bloom

January 05, 2018

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BLOG

Marketing Measurement Bootcamp

by Lizzy Foo Kune

January 04, 2018

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BLOG

The Marketing Clouds:  A Journey Into 2018

by Martin Kihn

January 04, 2018

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BLOG

10 Lessons Marketers Can Learn from the Circus

by Jennifer Polk

January 02, 2018

 
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BLOG

The Value of VoE Goes Beyond Helping Your Customers, It Helps Your Organization, Too

by Jane-Anne Mennella

December 14, 2017

 
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BLOG

The Top Zero Customer Experience Trends for 2018

by Augie Ray

December 6, 2017

 
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BLOG

Miracle on Customer Experience Street

by Augie Ray

November 29, 2017

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BLOG

How to Build Better B2B Demand Generation

by Stephen Wellman

November 03, 2017

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BLOG

Ad Tech Optimist: A Conversation with Jeff Green

Martin Kihn

September 14, 2017

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BLOG

Back to Basics: Branding Remains at the Core of Marketing

Jennifer Polk

September 13, 2017

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BLOG

On Content Measurement and Vendors: CMWorld 2017

Kirsten Newbold-Knipp

Sep 12, 2017

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BLOG

Native Advertising Heats Up

Anna Maria Virzi

Sep 8, 2017

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BLOG

Wrenches, Riders, and Marketing Technology

Christopher Ross

August 24, 2017

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BLOG

No, Every Employee Isn’t a Marketer, Salesperson or Service Rep

Augie Ray

August 22, 2017

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BLOG

Channel-specific Marketing Titles, Meet the Dodo

Charles Golvin

August 3, 2017

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BLOG

Dynamic Creative and the Automated Brand

Martin Kihn

August 01, 2017

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BLOG

Marketing Cost Optimization – Your Summer Essential

Ewan McIntyre

July 21, 2017

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BLOG

AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

Andrew Frank

July 21, 2017

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BLOG

Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

Kirsten Newbold-Knipp

July 19, 2017

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BLOG

Master Scannable Marketing to Link with Customers Online and Offline

Mike McGuire

July 14, 2017

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BLOG

The Year in Ad Fraud (So Far)

Lizzy Foo Kune

July 5, 2017

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BLOG

What Marketers Can Learn from Hollywood

Martin Kihn

June 27, 2017

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BLOG

Is Social Marketing Still….Social?

Jay Wilson

June 23, 2017

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BLOG

Whole Amazon: When Physical and Digital Commerce Converge (or Collide)

jennifer Polk

June 22, 2017

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BLOG

When Algos Play the Marketing Game

Andrew Frank

June 4, 2017

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BLOG

Martech’s Fables of Abundance

Noah Elkin

May 25, 2017

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BLOG

Data Everywhere, But Not a Drop to Drink (Until Now)

Christi Eubanks

May 12, 2017

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BLOG

Congrats, you’re a marketing leader. But what type of digital commerce leader are you?

Jennifer Polk

May 9, 2017

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BLOG

The F8 of Digital Advertising Rests with Facebook and Google

Noah Elkin

April 20, 2017

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BLOG

Delivering Customer Experience Success with External and Internal Journeys

Noah Elkin

April 13, 2017

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BLOG

Recruiting Marketing Analytics Talent

Lizzy Foo Kune

February 16, 2017

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BLOG

Great Exploration and Mobile Marketing Analytics

Lizzy Foo Kune

February 15, 2017

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