Our Research Approach
Enhance your marketing vision with highly collaborative, research-driven insights.
Work closely with a team of experts to identify, prioritize and focus on the digital opportunities with the greatest potential to impact your business today and into the future.
Validate your decisions or realign priorities with independent insight that’s reliable and actionable.
Make smarter, more confident decisions backed by a rigorous research process and proprietary methodologies.
Leveraging Foundational Knowledge
Tackle today’s most pressing marketing issues by exploring our robust, 360-degree POVs.
Our experts have significant client-side, cross-industry experience. We’re also informed by ongoing conversations with global marketing leaders facing challenges that are probably similar to yours. We consider a broad range of perspectives on any given marketing topic before we establish our POV and offer specific guidance.
You’ll benefit from our first-hand experiences and you’ll also gain clarity from the lessons learned by fellow marketers across the globe.
Our Research Agenda
Research is in our DNA and we use it to inform our own research agenda. Each year, we conduct our Gartner CMO Spend Survey so we know the specific areas of focus and support that you’ll need in the upcoming year.
Take the opportunity to discuss your pain points first-hand at our Annual Digital Marketing Conference. It helps us understand the nuances that’ll help make our insight more actionable. Rely on us to keep you ahead of the curve with proprietary qualitative and quantitative research that helps us accurately predict where marketing is heading.
Our agenda is never set in stone. We’ve designed our process to accommodate change, and our analysts constantly test their thinking, resulting in new ideas or ways of looking at things.