Our Research Approach

Enhance your marketing vision with highly collaborative, research-driven insights.

Work closely with a team of experts to identify, prioritize and focus on the digital opportunities with the greatest potential to impact your business today and into the future.

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Objective Guidance

Validate your decisions or realign priorities with independent insight that’s reliable and actionable.

Make smarter, more confident decisions backed by a rigorous research process and proprietary methodologies.

Our Research

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Unbiased perspective

There’s no shortage of information about digital marketing, but there’s a shortage of actionable advice from a qualified, unbiased source. As an independent research organization, we’re not obligated to any external agenda—and we’re not shy about putting solid stakes in the ground.

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A quantitative/qualitative blend

We do more than collect facts, findings and observations. We tell you what it all means.

While we have a respected reputation for our quantitative skills, it’s the one-on-one collaboration with our seasoned analysts that truly sets us apart.

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Peer review and collaboration

Our experts are subject to a peer-review process prior to publishing. That means pure objectivity and plenty of internal challenges regarding their research and its value to you.

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Finely tuned, initiative-based insight

Your success is our success. So we organize our research around the digital initiatives that matter most to you. Delivering the tangible business results that your business partners expect.

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Leveraging Foundational Knowledge

Tackle today’s most pressing marketing issues by exploring our robust, 360-degree POVs.​

Our experts have significant client-side, cross-industry experience. We’re also informed by ongoing conversations with global marketing leaders facing challenges that are probably similar to yours. We consider a broad range of perspectives on any given marketing topic before we establish our POV and offer specific guidance.

You’ll benefit from our first-hand experiences and you’ll also gain clarity from the lessons learned by fellow marketers across the globe.

Our Research Agenda

Research is in our DNA and we use it to inform our own research agenda. Each year, we conduct our Gartner CMO Spend Survey so we know the specific areas of focus and support that you’ll need in the upcoming year.

Take the opportunity to discuss your pain points first-hand at our Annual Digital Marketing Conference. It helps us understand the nuances that’ll help make our insight more actionable. Rely on us to keep you ahead of the curve with proprietary qualitative and quantitative research that helps us accurately predict where marketing is heading.

Our agenda is never set in stone. We’ve designed our process to accommodate change, and our analysts constantly test their thinking, resulting in new ideas or ways of looking at things.

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Key Research

Gartner 2015 – 16 CMO Spend Survey: Digital Marketing Comes of Age

This year, marketing leaders report a substantial uplift in budget. What's driving the growth in marketing spend?

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The Digital Marketing Leader's First 100 Days

Your performance in your first 100 days of a role sets the trajectory for your career in the organization. Seize this time to build the credibility you need to position your leadership for high impact.

Get the Full Report

Four Steps to Finding the Right Agency

Traditional agencies and new players offer varying degrees of expertise and capabilities. With so many choices, how should you search for and find the perfect fit?

Get the Insight

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Our Analysts

Not just research analysts, but successful marketing practitioners.

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Gartner Digital Marketing Conference 2017

Mastering Marketing: The Intersection of Insight, Execution and Vision.

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