Digital has redefined the role of marketing, adding new players and creating bigger complexities. We deliver the marketing-related insight necessary for our clients to make the right decisions, every day.
Our clients say that they use our real-time, expert advice and objective research, data and tools to:
But don't take our word for it. Find out how they use us as trusted advisors when making marketing decisions around topics like technology selection, organizational structure, data analytics or customer experience.
The unique value that Gartner provides is analysts with a vast array of knowledge of a variety of technology partners. They are helping us really understand those technology partners and what might be the best solutions for our organization.
I can assure you that we have much better decision-making because we have a partner at our side to help us make those best decisions.
Santi Pierini, President, CAKE
Gartner is my trusted advisor. When I have a new product line that we’re contemplating, when we have new messaging, when we have existing messaging that maybe isn’t hitting the mark – it’s one of the first phone calls we make. We set up briefings, we validate what we’re thinking, we try to understand better what the market is thinking.
I really like Gartner’s model. My other Research and Advisory sales rep is useless. All he wants to do is sell me stuff, the conversation is never about a pain point I have, it’s all about the sale.
The analyst' ability to take complex situations and boil them down in 30 minutes is extremely valuable.