Andrew Frank
Vice President, Research and Distinguished Analyst

Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketers, Andrew specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals.

He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing among Internet of Things (IoT).

Andrew also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.

Top 5 Challenges That I Help Clients Address

  • What are the best practices for acquiring and distributing data, both internally and externally?
  • How can marketers best use data to inform strategic processes, such as market evaluation and product development?
  • Which approaches work best to model and analyze audiences, actions and dialogues?
  • How can marketers tune in to the "voice of the customer" (VOC)?
  • What are the best practices for managing customer data security and privacy?



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