EXPERTS

Ewan Mcintyre
Research Director

Ewan McIntyre is a Research Director covering marketing leadership and management. Mr. McIntyre is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance in a digitally led world. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.

Ewan was previously Head of Digital for Philips in the U.K. and Ireland. Leading cross-sector digital marketers and online retail specialists, he was responsible for creating and driving the B2C and B2B digital strategy.

Top 5 Issues That I Help Clients Address

  • How do I staff and structure my digital marketing team in a high-performance organization?
  • How do I plan and allocate my budget to deliver the best results in a digitally led world?
  • How do I integrate paid and organic search into my integrated programs?
  • How do I demonstrate the value of my marketing programs to fully understand and track progress against business goals?
  • How do I develop an advertising strategy that harnesses an optimal mix of formats and tactics to achieve the highest yield for the business?

Areas of Focus

Marketing Management

Experience

Philips

Head of Digital, U.K. and Ireland

The Sage Group

Digital Marketing Management

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