EXPERTS

Jay Wilson
Director

Jay Wilson focuses on helping clients achieve optimal results in social marketing, with an emphasis on measurable results and impacts to customer experience. Previously, he led social marketing efforts at a large digital advertising agency in New York, with hands-on experience in the airline, CPG and high-tech industries. Jay also helps marketers with their agency selection processes, including RFP development, pitch process, and ongoing management of agency resources.

Before joining Gartner, his primary focus was on using social media insights to inform advertising, marketing, and customer service efforts online and offline.

Top 5 Challenges That I Help Clients Tackle

  • What’s social media's role in multichannel marketing?
  • How do I measure the impact of my social marketing efforts?
  • How do I select tools and technologies to help optimize my social marketing?
  • How can social marketing data inform other parts of my organization?
  • How do changes in social media networks and trends impact my marketing efforts?

Experience

Wunderman

Vice President, Group Director, Customer Insights

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